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CMNS 235
Marcos Moldes

The ideology of De-Westernization seeks to reverse the effects of Westernization in which nations imitate and adopt western practices in efforts of adopting their way of life. De-Westernization efforts are made in order to preserve the nation's own set of cultures, ideologies, and practices. In order to fully understand the motives of de-westernization, it is imperative to first look at the effects of westernization in the global environment, the critiques many have on its effects, analyze the benefits and drawbacks of de- westernization, and explore methodologies to effectively implement de-westernization in westernized nations. The focus of this paper will be on the de-westernization of Journalism studies and explore a case study of journalism in South Africa (Wasserman and De Beer, 2008). In the modern 21st century western civilization has established itself in the world as the status quo which can be partly attributed to its superior advances in technology. As such it both directly and indirectly influences all facets of life within the global environment to the rest of the world in a phenomenon known as Westernization. Many "Other" nations seek to better their own way of life through mimicry and adoption of western practices. However, through this assimilation process many nations lose, both intentionally and unintentionally, their own identity in their quest for change. Negative views of globalization see's this movement as "a capitalist victory that is dispossessing democracies, imposing policy homogenization, and weakening progressive movements rooted in work-class and popular political organizations" (Curran and Park, 2000). Media and journalism are amongst the areas that are globally influenced by Westernization and many scholars are critical of these movements which increase their avocation for de-westernization. Today, the publishing aspect within the journalism industry is heavily dominated by Western establishments due to their larger capital funding and extensive distribution networks in both physical (e.g. Magazines) and digital (i.e. blog networks, news websites) mediums. Journalism scholars located outside these channels are often faced with challenges in overcoming these limitations towards gaining global recognition for their efforts. As a result one of the main arguments is the presence of a "western standard" prevalent within the publishing and journal industry. From a publishers perspective, in a primarily westernized industry, a certain set of viewpoints and ideologies are the rooted deep within. Popular western beliefs of "liberal democratic assumptions of politics and economy" (cf. Nyamnjoh, 2005) and journalism which exhibit these characteristics in their viewpoints are the dominant works being selected for publication. As a result many journalists in lesser developed nations (i.e. South Africa) are faced with two choices; continue to write for their native audience with a tradition value underlining while having minimal global recognition due to lack of publish resources or to conform to western style of journalism in order to increase global recognition while forgoing their local identities. In the case study of South Africa, the ma
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