CMNS 261 Study Guide - Final Guide: Georg Simmel, Making Money, Punctualism

• School: Simon Fraser University
• Department: Communication
• Course: CMNS 261
• Professor: Gary Mc Carron

Document Summary

A making meanings: encoding and decoding messages: encoding and decoding stuart hall. It is how media messages are produced, circulated and consumed, proposing a new theory of communication. Hall argued that the meaning is not fixed/determined by the sender, the message is never transparent and the audience is not a passive recipient of meaning. There is a lack of fit between the moment of the production of the message ( encoding") and the moment of its reception ( decoding") The meaning of the text is located between the producer and the reader. The producer (encoder) framed (or encoded) meaning in a certain way, while the reader (decoder) decodes it differently according to his/her personal background, the various different social situations and frames of interpretation. Phases in the model are referred to as moments . Hall himself referred to several linked but distinctive moments production, circulation, distribution/consumption circuit of communication".