HSCI 120- Midterm Exam Guide - Comprehensive Notes for the exam ( 40 pages long!)
11 Oct 2017
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Document Summary
Perspectives on sexuality + sex education in canada. Media plays a large role in shaping our norms and identities; helps us learn norms. Concerns about sexual activity leading to a population explosion and illegal contraceptives meant advertising needed to be delicate. Kinsey reports brought openness to advertising in the media with sexy campaigns, led to continued focus around female sexuality in advertising. Exploiting insecurities, showing ideal women and products needed to achieve mass produced standards of attractiveness. Greatly improved access to sexual content and activity (i. e. chat sites, message boards, social networking sites, online dating); sexual predators. Some form of sexual content occurs in 70% of tv programs but almost none address issues around safer sex. Only 11% of primetime tv mentions risks or addresses safer sex. Adolescents more likely to engage in sexually risky behaviour. Black males more often objecti ed in sex scenes; often seen in roles without intimacy and where patterns are dominated or treated violently.
