IAT 381 Study Guide - Quiz Guide: Paper Prototyping, Material Design, Typography
29 Apr 2015
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Document Summary
Apple uses movement just to look cool, the other two guidelines describe specific applications of movement. Apple with a flat look and feel, while google has more of a 3d, magical representation (material) which allows them more degrees of freedom when considering how movement can play a role. Google material design has "delightful details" going beyond the obvious to add details, perhaps using motion to look cool or "fun" is a contribution to the in and of itself. Compare and contrast 2 guidelines use of navigation. Apple does the hierarchical, drill down layout, microsoft has a one page flat layout where you scroll around (music app). Apple and microsoft implement flat, but apple shows all options whereas microsoft only hints at what"s next (to the right). Apple navigation system is more about keeping the user aware of where they are - microsoft focuses on content and leaving the developer free to create unique layouts.
