ADMN 2100H Study Guide - Winter 2018, Comprehensive Midterm Notes - Wine, Sales Promotion, Sales
12 Oct 2018
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Document Summary
Marketing is the process of interesting potential customers and clients in your products and/or services. Marketing is a process that focuses on delivering value and benefits to customers, not just selling goods and services and/or ideas. Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Marketing is managing profitable customer relationships (a process) The aim of marketing is to create value for customers and to capture value from customers in return. The set of all actual and potential buyers of a product or service. Customer anyone or any organization with whom you do business with. Consumer the person or business who consumes the good or service. People who have similar needs and requirements and who respond in a similar way to a given set of marketing efforts.
