[ADMN 1000H] - Final Exam Guide - Everything you need to know! (31 pages long)
29 Mar 2017
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Document Summary
Chapter 1 exploring canadian business: a critical approach. Canadian tire was founded in 1922 and established itself as a canadian retailer. Over the past 90 years it has 500 store and revenue of 13 billion in 2012. Canadian tire is mid market with a dealer ownership model which means customer service might vary store to store. American competition continues to heat up and canadian tire as revised their strategy. The streamlined decision making and cut several management position in 2012. Took systematic change such as spending less of its advertising budget on small, grassroot events and more on mainstream media with greater emphasis on the canadian tire brand and not on specific products. The entry of wal-mart into the marketplace led to more appeal towards female shoppers and. A renewed focus on auto parts, tools, home supplies and sporting goods to combat increased competition.
