MARK320 Study Guide - Comprehensive Final Exam Guide - Canada, Beer, Cosmetics
20 Nov 2018
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Topic 1 - an introduction to consumer behaviour. How should we design our stores? store atmospherics are really important for stores today - appealing and playing on the senses. Marketer"s perspective consumer"s perspective marketer"s perspective pre-purchase how does a consumer decide that s/he needs a product? what are the nest sources of information? purchase. The meaning of consumption people often buy products not for what they do, but for what they mean brands: convey image/personality. Mark 320 consumer behaviour: define our place in society - social hierarchy and luxury products, help us to form bonds with others who share similar preferences. Virtual consumers impact of the web on consumer behaviour. 60% say they reduce television viewing in favour of the internet. 6 billion hours per month spent on youtube. 400 million snapchat snaps per day not just b2c; c2c sharing is prevalent virtual brand communities online dating product/ service reviews.
