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Study Guides for Marketing at University of Alberta (U OF A)


U OF AMARK312Webb DussomeFall

MARK312 Study Guide - Comprehensive Final Exam Guide - Internet, Marketing Mix, Canada

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U OF AMARK320utku akkocFall

MARK320 Study Guide - Comprehensive Final Exam Guide - Canada, Beer, Cosmetics

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Topic 1 - an introduction to consumer behaviour. How should we design our stores? store atmospherics are really important for stores today - appealing
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U OF AMARK301Utku AkkocWinter

MARK301 Study Guide - Comprehensive Final Exam Guide - Root Mean Square, Marketing Mix, Canada

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Share of customers the share a company gets in the customer"s purchasing in their product category e. g. westjet wants all your travel purchases to be
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U OF AMARK432Tema FrankWinter

MARK432 Study Guide - Comprehensive Final Exam Guide - Canada, Facebook, Direct Marketing

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U OF AMARK468Jonathan PrejeusWinter

MARK468 Study Guide - Comprehensive Final Exam Guide - Walmart, United States Dollar, Root Mean Square

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Before branding push only before branding or advertising, manufactures push good to retailers and retailers push goods to the consumers. Consumer then
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U OF AMARK470Onita BllankenfeldtWinter

MARK470- Final Exam Guide - Comprehensive Notes for the exam ( 35 pages long!)

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U OF AMARK301Jennifer ArgoFall

MARK301- Final Exam Guide - Comprehensive Notes for the exam ( 71 pages long!)

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Marketing involves the right combination of: product, promotion, price and place. Products are developed to meet consumer needs. Marketing is an organi
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U OF AMARK442Jim SwaffieldWinter

MARK442- Final Exam Guide - Comprehensive Notes for the exam ( 103 pages long!)

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U OF AMARK301Peter PopkowskiFall

[MARK301] - Final Exam Guide - Comprehensive Notes for the exam (24 pages long!)

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Variations of products: product: anything that can satisfy wants or needs, intangible products: eg. disney trying to sell dreams. Product levels: core
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U OF AMARK312Qian( Claire) DengWinter

[MARK312] - Final Exam Guide - Ultimate 25 pages long Study Guide!

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Class 1: definition of marketing & marketing research. Marketing is an organizational function and a set of process for creating, communicating, and de
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U OF AMARK432Jim SwaffieldWinter

[MARK432] - Final Exam Guide - Ultimate 56 pages long Study Guide!

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Scienti c thinking (based on logic & reasoning) vs. Hierarchy of e ects: create awareness, develop beliefs (thinking, form attitude (blends many though
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U OF AMARK320Jim SwaffieldFall

[MARK320] - Final Exam Guide - Comprehensive Notes for the exam (56 pages long!)

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Lecture 1 - introduction to consumer behaviour: consumer behavior de ned: The study of consumer behavior enables marketers to understand and predict ho
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