review of the CLARK ET AL. argument
we have all kinds of notions of why people obey a command
Clark et al. posit STATUS INFLUENCE
the model is constructed around the problem of HOW LARGE NUMBERS OF PEOPLE (LARGE
GROUPS) COORDINATE THEIR ACTIONS
they posit high status individuals as having a functional role to help large groups
decide on their collective action.
DEVIL WEARS PRADA
girl in the 'cerulian' sweater has it explained to her that what she is wearing is a
CHOICE that was made for you.
Higher status people display a different form of consumption.
she tries to say she isn't high status by wearing this lumpy sweater, but she is being
told that it is connected, that she can't escape the decisions of those above her.
the status groups price themselves out of the lower status people's price range
so status and economic position play off one another.
In the Clark article we see high status individuals used coordinate large groups of
people. they imagine a case of people trying to make a decision of what they will buy
to wear. one way they can make decisions is thinking through what style of jacket they
might want. by having these high status things, we can coordinate a whole bunch of
people to buy the same thing. individuals will want to observe the dress they choose
to be part and parcel of the higher status.
even if someone adopts a style to be different, they don't want to be the only ones to
do so. so if you are going to dress like a goth, you still fall into certain fashion
norms. even if the group is not economically privileged, it signals to people with a
different value set that you relate