ECON 201 Study Guide - Final Guide: Marginal Revenue, Sunk Costs, Variable Cost

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Many buyers and sellers, - the goods offered for sale are largely the same, -firms can freely enter or exit the market. Average revenue: tr/q = pq/q = p marginal revenue: tr/ q, since p is fixed, Mr = p, a competitive firm can keep increasing its output w/o affecting the market price. So each one unit increase is q causes revenue to raise by p to mr=p. Profit maximization: if you increase q by one unit, revenue rises by mr, cost rises by. If mr>mc, then increase q to raise profit. If mr tr/q < vc/q => p < avc. P>=avc, firm still produces q where mr=mc, because shutting down costs more.

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