ENTI 317 Study Guide - Midterm Guide: Flickr, Netflix, Cash Flow
12 Jan 2017
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#2 focus on the problem not the solution. #3 the only way to solve a problem is through experimentation. Always ask 3 questions: ask who they are (traits, tastes, abilities, what they know? (education, training, expertise, experience, whom they know? (their social and professional network) Entrepreneurial thinking relies on available means as opposed to managerial thinking. Making do with the limited available means. A refusal to be constrained by limitations. Resource-poor environments force recombination for new purpose is a major source of innovation. 3 main bricolage approaches: creating something from nothing, using discarded, disused, or unwanted resources for new purpose, use hidden or untapped local resources. Psycho-social profile: create segments, more detailed the better. Competitive differentiation: is a strategic positioning tactic an organization can undertake to set its products, services and brands apart from those of its competitors. Reinforce pivoting quickly or failure and abandoning problem for a new one. #12 lean start up model, lean canvas: build, measure, learn.
