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Study Guides for Marketing at University of Calgary (U OF C)


U OF CMKTG 317Marc BoivinFall

MKTG 317 Study Guide - Fall 2019, Comprehensive Final Exam Notes - Zadar, Walmart, Sugar

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What marketing is: marketing in 1935 was mainly focused on just the advertisement of goods to the end consumer. As time went on, it has been focused mo
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U OF CMKTG 341Xianfang ZengSpring

MKTG 341- Final Exam Guide - Comprehensive Notes for the exam ( 71 pages long!)

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Marketing = the process by which companies create value for customers & build strong customer relationships in order to capture value from customers in
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U OF CMKTG 317Marc BoivinFall

MKTG 317- Final Exam Guide - Comprehensive Notes for the exam ( 55 pages long!)

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There are 100 multiple choice and true-or-false questions for the exam, with one business case that will also have multiple choice questions only. Proj
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U OF CMKTG 317Marc BoivinFall

MKTG 317 Final: MKTG 317_Final Studying_3

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U OF CMKTG 317Marc BoivinFall

MKTG 317 Final: MKTG 317_Final Studying_5

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U OF CMKTG 317Marc BoivinFall

MKTG 317 Final: MKTG 317_Final Studying_4

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U OF CMKTG 317Marc BoivinFall

MKTG 317 Final: MKTG 317_Final Studying_2

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U OF CMKTG 341Yizhe LinSummer

MKTG 341 Study Guide - Final Guide: Sales, Press Release, Vehicle Insurance

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Breakeven / floor price: the minimum price a company is willing to sell a product for, the price at which a company with earn zero profit. Reservation
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U OF CMKTG 341Daniel SunFall

MKTG 341 Study Guide - Final Guide: Niche Market, Brand Equity, Moral Rights

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Marketing = exchanging offerings that have value for customers, clients, partners, and society at large/organizational function and set of processes th
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U OF CMKTG 317Marc BoivinFall

MKTG 317 Study Guide - Final Guide: Maintainability, Dmaic, Team Dynamics

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Rs = r1 * r2 * r3 * * rn. Find fr(%) = # of failures * 100% Total operating time = # of units tested *# of unit hours. Non operating time= total hours
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U OF CMKTG 317Marc BoivinFall

MKTG 317 Study Guide - Final Guide: Force-Field Analysis, Knowledge Economy, Data Mining

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Project management: project objectives: scope, schedule, budget, quality must support the mov, mov: measure of success. Identify desired area of impact
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U OF CMKTG 493Charan BaggaFall

MKTG 493 Study Guide - Final Guide: Nielsen Corporation, Economic Surplus, Telemarketing

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Product mix all the products and items that a particular seller offers for sale. Length (total number of products/items in a line) Consistency (are pro
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