MKTG 317- Final Exam Guide - Comprehensive Notes for the exam ( 55 pages long!)

• School: University of Calgary
• Department: Marketing
• Course: MKTG 317
• Professor: Marc Boivin

Document Summary

There are 100 multiple choice and true-or-false questions for the exam, with one business case that will also have multiple choice questions only. Project management: mov planning, project stakeholders, project metrics, earned value, scope planning tools (gantt/pert/cpm) Digital business: e-commerce/e-business, electronic retail, transaction types (b2c, b2b, c2c, company structure (bricks & mortar, pure play, pareto principle, long tail curve. Privacy, security, & ethics: ethical vs. legal implications, ethics in business technology management, definition of privacy, technological threats to privacy, social networking, pipeda, authentication & encryption, reducing threat. Innovation culture: gartner s-curve, sources of innovation, sustaining vs. Disruptive (including graphs: big data, artificial intelligence, predictive analytics, block chain, machine learning, supervised vs. unsupervised vs. Spaghetti tower ii, cohesion case, change management simulation, guest lecture, imbedded videos in slides, harvard article on change management, and any participation activities. Please note that as the online textbook is unavailable, the associated chapters will not be included in the exam material.