MKTG 317 Study Guide - Final Guide: Telemarketing, Retail

• School: University of Calgary
• Department: Marketing
• Course: MKTG 317
• Professor: Marc Boivin

Document Summary

Types of channels: direct, traditional, corporate, contractual, manufacturer to consumer (most b2b, manufacturer to wholesaler to retailer to consumer, same as traditional but owned by one company (i. e. zara, tightly coordinated by formal procedures and pledges of ongoing exchange, i. e. Retailing: retailing consists of the final activities needed to place merchandise made elsewhere into the hands of the consumer or to provide services to the consumer, value, provides convenience for consumer, convenience for manufacturers and wholesalers, merchandise presentation, information for and from the consumer. Most common method: cost plus pricing (adding a % or $ amount, margin pricing, % of final selling price that is profit fee on selling price selling price= cost. 1 margin: markup pricing, the % of the cost price that is added on to get the selling price fee on purchase price, market bearing pricing selling price=1+markup cost, looks externally to determine price, takes into consideration: consumer demand, external market forces, competition.