HTM 3080 Study Guide - Midterm Guide: Cruise Ship, Board Of Directors, Impulse Purchase

• School: University of Guelph
• Department: Hospitality and Tourism Management
• Course: HTM 3080
• Professor: Rob Mc Lean

Document Summary

3 short answer (paragraph or two, 5 min on each) Tie it back to something we(cid:495)ve talked about. Tried not to make us memorize lists. Main objective = understand principles to use them effectively. Read the chapter review: understand those chapter key terms and everything stems from that (familiar with those then you will be ready for exam) ties back to them. Marketing deals with your customers (all about customers) targeting, creating value, Needs vs. wants (cid:523)maslow(cid:495)s hierarchy of needs deficiency needs and growth needs: creating value and satisfaction, strongly customer-focused, heavily committed to customer service. Five core customer and marketplace concepts: basic needs that must be met. Coordination between two industries: spa and restaurant, hotel and concert (hotel + cirque: cruise ship: packages with excursion, retail, food, shuttle busses + day ski lift pass. As a hotel or restaurant manager, how would you gain new product ideas: look at trends, popular stuff, innovators vs. followers.