MCS 2020 Study Guide - Executive Information System, Management Information System, Attention Economy

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 2020
• Professor: Nicole Mc Callum

Document Summary

Privacy: database, pattern recognition, demographic data/ marketing, intellectual property, copyrights & trademarks, electronic commerce, technology trends. Information and management: sales and marketing, sales, marketing. Selling goods and services: customer management, lead tracking, sales forecasting. Promotion of goods and services: advertising, special events, campaign management, public relations (pr, represents the company to the public. Press releases: accounting & finance, accounting. Quantitative financial information: budgeting, general ledger, cash management, finance. Investments: business analysis, financial reporting, human resource, management of employees: Strategic personnel planning: operations management, operations management. Concerned with the production of goods and services. Delivery of goods: supply chain management, fleet maintenance, purchasing (or procurement) Acquiring goods for production: suppliers relations, requests for tender/requests for proposal, testing assessment, research & development (r &d, developing new goods and services for the market. Research: management information systems, information technology. Maintains vital information infrastructure: access management, data preservation, data maintenance, hardware & software acquisition, training, technical support, key information personnel, cio chief information officer.