MCS 3030 Final: MCS3030 – Final Exam Notes.docx

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 3030
• Professor: Scott Colwell

Document Summary

Who is buying our product? age of our customer: mean, mean purchase amount of our product per customer, percent, proportion of customer within ontario of male vs. Non probability sampling: convenience (accidental/haphazard, modal instance, expert, quota, heterogeneity, snowball. Double barreled items: i believe that students should have more contact with faculty and more in class time, students do not study enough and do not visit the library enough, politicians need to be more responsive to the community and developers. Three major classes of research design (rd: the class of your rd is based on (1) whether or not you have a single or two (or groups) more (2) whether or not your sample is randomly allocated to a group, (3) the number of measurements you make, an experiment is internally valid the extent to which it shows a cause and effect relationship between independent and dependent variable.