MCS 3600 Quiz: MCS3600 – Quiz 2 Article Summaries

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 3600
• Professor: Sungwan Yi

Document Summary

Chapter 3 effects of scent on consumer behaviour. Article 1: smells like clean spirit non-conscious effects of scent on cognition and behaviour. H0: exposure to the cleaning scent either slowed down the recognition of the cleaning-primed words or had no effect on their level of recognition. H1: exposure to the cleaning scent facilitated a faster response than to the cleaning-primed words. Results: control condition: found that the response times for both the cleaning words and control words were nearly identical to one another. Scent condition: found that the response times to cleaning words were significantly less (faster) than the response times of the control words. H0: the scent of all-purpose cleaner does not have an effect on the activities suggested by students. H1: the scent of the all-purpose cleaner has an effect on the activities suggested by students. Results: found that students in the scent condition listed cleaning as an activity.