[MGMT 4260] - Final Exam Guide - Everything you need to know! (45 pages long)

• School: University of Guelph
• Department: Management
• Course: MGMT 4260
• Professor: Cecil Foster

Document Summary

Chapter 11 the strategy of international business. Value: the (cid:373)easu(cid:396)e of a fi(cid:396)(cid:373)(cid:859)s (cid:272)apa(cid:271)ilit(cid:455) of selling what it makes for more than the costs incurred to make it. A cost leadership strategy: make products for a lower cost than competitors. A differentiation strategy: make products for which consumers are willing to pay a premium price. The value chain: the set of linked activities the company performs to design, produce, market, distribute, and support a product. Primary activities: design, make, sell, and deliver the product. Configuration: distributing value chain activities around the world. Concentrated: putting all value chain activities in one location. Dispersed: performing different value chain activities in different locations. (location economies) Core competencies: spe(cid:272)ial outlook, skill, (cid:272)apa(cid:271)ilit(cid:455), o(cid:396) te(cid:272)h(cid:374)olog(cid:455) that (cid:396)u(cid:374)s th(cid:396)ough the fi(cid:396)(cid:373)(cid:859)s operations, threading disconnected activities into an integrated value chain. Pressures for global integration: globalization of markets, efficiency gains of standardization. Pressures for local responsiveness: consumer divergence, host government policies.