Midterm #3 review

2 Pages
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Department
Marketing and Consumer Studies
Course Code
MCS 1000
Professor
Douglas Adlam

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Description
2. we segment S/M through geographic, demographic, psychographic and behavioristic 5. Sales Blitz 1. Teams  1. Newbies with most knowledgeable persons  2. Outgoing and not so much 2. Maps & Lists  1. Don’t overlap 3. Goals and tracking  1. SMART goals  2. Prizes to influence performance 4. Check-ins to compare figures, strategies, what’s working, etc  1. Perhaps a team lunch 5. Recap meeting 8. HAC’S Travelors intentions survey ‘12 75% of Canadians will take a vacation in ‘12  Highest since ‘07 1/3 will fly out of USA inseatd of CND airport  67% said they know someone who flies out of USA instead of CND due to price Top 3 amenities hotels can offer travelers to influence their lodging decisions?  1. Discount accommodations  2. Cheaper airfare  3. Complementary Breakfast  4. Free internet in room 12. Cash flow 14. Can you explain what a "Hotel Relationship Mgr" is? - Maintain active involvement in new Hotel openings, and renovations as it relates to
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