MCS 2020 Study Guide - Delayed Gratification

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yellowporcupine107

16 Feb 2012

School

University of Guelph

Department

Marketing and Consumer Studies

Course

MCS 2020

Professor

M.J.D’ Elia

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Document Summary

Cio chief information officer: this is an executive position that involves strategic planning and management of technology. The main goal here is to align information technology use and planning with the organization"s overall objectives. In other words, this person is the bridge connecting business and technology forces within the organization. Cto chief technology officer: this person is responsible for the performance and reliability of technology (hardware and software) within the organization. The primary concern for the cto is to make sure that all systems are performing efficiently servers and systems should be fully operational and fully functioning. In high-tech organizations, the cto may have less to do with the information infrastructure and more to do with overseeing the development of new technologies. As such, they may be heavily involved in the organization"s research & Cso chief security officer: this person is responsible for ensuring the security of the company"s information technology infrastructure and information assets.

Related Questions

Which of the following statements is true about business intelligence?

1) It is the use of information systems to gather and analyze information from internal and external sources in order to make better business decisions.

2) It is the use of human resources to gather and analyze information from external sources in order to make better business decisions.

3) It is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people.

4) It is an act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community, through the use of information technology.

5) It is the process by which a customer-owned mutual organization or cooperative changes legal form to a joint-stock company.

lavendercamel438

Which of the following statements about market research is true?

a. It is involved in some phases of the information management process.
b. It is just for large organizations with deep pockets
c. It is the process of gathering and interpreting data for use in developing, implementing, and monitoring a firm's marketing plans.
d. It is a non-essential activity that takes a single form.