MCS 3030 Study Guide - Final Guide: Random Assignment, Dependent And Independent Variables, Factorial Experiment

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 3030
• Professor: Scott Colwell

Document Summary

Mcs3030 test review: research questions, design, analysis, managerial implications, descriptive research questions: Be able to identify the research question: research questions. Types of research: descriptive: statement focuses on describing the variables, relational: statement focuses on describing the relationship between variables, causal: statement focuses on describing the cause and effect between the variables. Look for direct statements, males find this ad more appealing . Look for description of cause and effect : relational research questions, causal research questions, post-test only/randomized experiment: Where each research question is going: design. Experimental design & two group post-test only. R: indicates that the groups are randomly assigned. O: observation vertical alignment shows that the pre-test and post-test were measured at the same time. Descriptive & relational non-experimental designs (don"t have control group), quasi-experimental (control but not randomly assigned: n o x o. N o o: no history, mortality threat (rid the pre-test) will it change the design, no unless you get rid of the pre-test.