MCS 3600 Study Guide - Midterm Guide: Brian Wansink, Implicit Attitude, Cognitive Load

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 3600
• Professor: Sungwan Yi

Document Summary

The influence of elongation on pouring and consumption volume. Study 1: how elongation influences the perceived and actual volume of juice poured by children. Hypotheses: the elongation negatively influences the actual volume one pours, the elongation of the poured drink inside the glasses positively influences the. Hypotheses: children will pour and consume more juice when given short, wide glasses compared to those given tall, slender glasses. Study 2: how elongation influences the perceived and actual volume of juice poured by adults. Hypotheses: elongation affects the perception that tall slender glasses hold a greater volume and therefore impacts the pouring and consumption by adults. Hypotheses: pouring experience decreases the pouring bias related to elongation, wide glasses lead to over-pouring more than tall glasses lead to under-pouring. People pour more in shorter glasses than in taller glasses yet they believe the opposite to be true. People are unaware of the effect of elongation on pouring behavior.