MCS 3620 Study Guide - Iced Tea, Psychographic, Marketing Mix

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 3620
• Professor: Timothy Dewhirst

Document Summary

Saw this type of entertainment as a privilege (spent a lot of time at video stores)! At the time of the case they were university students! Product- alternative videos, magazines, (suggested that they offer a few popular videos as well)! One strength is that there is a large population of the target age group. A weakness is that they are targeting more of a hipster/ underground type of student so it will be harder to market to them and not seem mainstream. Therefore this market may not be as reachable: behavioural! !- price- their price is competitive at . (they could give promotions, coupons, or go cheaper than. !- promotion- relying on word of mouth and 2x2 sign (they could incorporate signs throughout the. !- place- a house on a residential street, (they are going to need more parking, it would be nice if: strengths and weaknesses!