MCS 4600 Study Guide - Midterm Guide: Energy Crisis, Collectivism, Individualism

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Cultural differences smaller neighbourhood stores: brazilian shoppers prefer shopping in, energy crisis has changed shopping habits (turn off freezers, decreased perishable food purchases ) Advertising: wal-mart didn"t use radio but many housewives in brazil listen to radio. Logistics & distribution: brazilian suppliers are lagging. Strong entry in brazil but many forces caused failure. Chinese google shut down but remerged in. 2006 with firewall but straying from mission of making information universally accessible. Google should stay in china since market is large and profitable but they should continue to adjust and adapt to local norms in china: korean coffee shop, rwanda: Place to spend time (valued by koreans) hang out place for friends. Koreans, unlike western students, study all day and night and spend lots of time in one area. Campsite w/tourism website to encourage easy booking. Possibility for shuttle integration to make the campsite easier to access: microsoft: Strong reviews good features and security in program (good product)

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