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SOAN 2120 Study Guide - Face Validity, Vise

Sociology and Anthropology
Course Code
SOAN 2120
Scott Schau

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Most common in survey research and other quantitative methods
Often used in quantitative research because:
Difficult to devise a single measure of complex concepts
o Especially true with regard to attributes and
o Research devise several items, each providing some
indication of the variable.
*We look at the measuring excellence ranking 49 universities (not
all but a lot)
*now we know there are three categories (we looked at
comprehensive)… looks at 6 broad areas and looking at indicators.
This is really an index of an index… each braod category its an
index itself brought into another index.
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