SOAN 2120 Study Guide - Midterm Guide: Elton Mayo, Snowball Sampling, Data Quality
15 Apr 2016
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Open: asks a question to which respondents can give any answer. Open-ended questions are sometimes used in pilot test for larger surveys so the researchers can take this data and develop close-ended questions from them. Respondents can answer in detail and can qualify and clarify responses. Different respondents give different degrees of detail and answers. Responses may be a relevant or may be buried in useless detail. Questions may be to general for respondents who lose direction. Responses are written verbatim which is difficult for interviewers. Answers take up a lot of space in the questionnaire. Closed: asks a question but gives respondents fixed responses from which to choose from. Large scale surveys use this because they are quicker and easier for both researchers and respondents. Answers of different respondents are easier to compare. Respondent choices can clarify question meeting for the respondents. Respondents are more likely to answer about sensitive topics.
