MKT 3230- Midterm Exam Guide - Comprehensive Notes for the exam ( 270 pages long!)

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1. 1 explain why managers are important to organisations. Through challenging times: organisations today face challenges, worldwide economic climate, risks of global warming, changing technology, ever-increasing globalisation o show leadership to lessen impact of gloomy economy and try to boost consumer. Confidence: keep inventory moving and sales people motivated and engaged in order to maintain sales. Goals - critical to getting things done: responsible for creating and organising the plans, systems and conditions so that others. Can provide the best possible educational outcomes o ensure that all employees are doing their jobs so that the organisation can achieve its. Purpose: if work is not being done or not being done as it should be, then they are the one who. Must find out why and get things back on track o have dedicated sense of purpose and the ability to communicate clearly their vision for.

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