PHIL 1290 Study Guide - Quiz Guide: Viral Marketing, Lead Generation, Telemarketing
27 Mar 2018
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Promotional tools include advertising sales promotion public relation direct response and personal selling. Promotional programs are created in line with target market interest. Changing media habits: internet is central to canadian lives even though they still use traditional media. Tv : 25%; newspaper: 13% radio 11 % internet at 9% in 2007 up from 3% in 2004. Advertising: any paid form of non-personal communication about an organization, good, service, or idea by an identified sponsor. Advertising is of two major types (product/ institutional advertising: product advertising: advertisements that focus on selling a good, service, or idea. Institutional ads: advertisements focused on building goodwill or a positive image of an organization. Ad media choices: tv/ radio/ internet/ magazines/ newspaper/ outdoor/ direct mail. Search-word advertising : sponsored links that appear to the right, or to the top, of a search engine screen after a search has been placed.
