PSYC 2250 Study Guide - Midterm Guide: Cognitive Bias, Psych, Operational Definition

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Introduction to psych research test 1: wednesday october 4th 2017. Chapters: 1, 2, 3 & 4 textbook notes. People sometimes use intuition and authority to help find answers, however it can also lead to biased conclusions. 1: this way of thinking is not scientific and can lead us to make inaccurate assumptions. The scientific method: be skeptical, seek empirical data: scientific skepticism: recognizing that our own ideas are just as likely to be. Includes both intuition and authority as sources of ideas about behavior. 2: organized skepticism: all new evidence should be evaluated based on scientific merit. Basic and applied research: there are differences in the extent to which research applies to everyday contexts. Basic research: attempts to answer fundamental questions about the nature of behaviour: purpose is theory testing rather than a specific application. Applied research: conducted to address practical problems and potential solutions: careers in applied research, universities, large business firms, market research companies, government agencies etc.

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