AGRC 211 Final: BPBE230-Finals-SampleQuestions

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22 Dec 2015
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A friend of yours has invented a new exercise machine that simulates a swimming motion. He is worried that the concept could be easily copied and has asked you for advice on how to protect his idea from being copied. Assume that in your final year of university you developed a peer-mentoring service for fellow students. You would like to expand your operation by offering similar services in other universities but do not have the time or resources to do so. Explain how the value proposition may differ from target market to target market using the fruit drink as an example. Tom byers of stanford university argues that the true defining characteristic of entrepreneurs is their strong social skills. Explain in detail what the social characteristics that byers is referring to are. Use examples from at least two of the entrepreneurs that were interviewed by students this semester to either support or refute byers theory.

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