COMM 101 Study Guide - Final Guide: Canada Deposit Insurance Corporation, Hawthorne Effect, Lean Manufacturing
Document Summary
Swot analysis: strengths and weaknesses internally, opportunities and threats externally. Pest (el) analysis: political, economic, social, technological, environmental and legal factors. Porter"s five forces: risk of new entry by potential competitors, degree of rivalry among existing competitors, bargaining power of buyers, bargaining power of suppliers, threat of substitute products. Copyrights protect creators of art, music and literature. Trademarks protect distinctive marks by manufacturers such as design, name and logos. Frictional results from the process of job/worker matching and the job search. Cyclical year to year deviations from natural rates of employment. Seasonal growth and loss of jobs due to the seasonal nature of positions. Business: an organization that strives for profit by providing goods and services desired by its customers. Sole proprietorship established, owned, operated and financed by one person. Not for profit exists to fulfill a need not fulfilled by businesses; higher social responsibility, special tax considerations to encourage public service formation. Direct selling connects sellers directly with customers.
