ENT 210 Study Guide - Final Guide: Vertical Service Code, Parachuting, Industrial Espionage
22 Dec 2015
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Pure service = skydiving, nothing left after it! Pure product can still have service attached. Unsought offerings- only buy when needed, funeral etc. Original equipment manufucater (oem)- manufacturer/assembler of final product. Maintenance, repair and operations (mro)- product/service to maintain operations in the company. Facilitating offerings products not part of final product. Brand extension = using existing brand to make a new product. Cannibalization = when a new offering eats into an existing products market. If you don"t cannibalize your own product, other companies will. Protect from damage, protect from leakage install required labels/warnings. Presents a better retail offering and labeling single wholesale unit of a product. Brand manager responsible for all business decisions ie running the brand. Product manager responsible for a particular line of product so all business decisions for that product. Business decisions for a broad grouping of offerings. All business in that market are vertical market, grouped because of business similarity and similar communication.
