KIN 122- Midterm Exam Guide - Comprehensive Notes for the exam ( 35 pages long!)
Document Summary
Consider four strategies to enhance the effectiveness of physical activity messages. Early years: infants several times/day; toddlers and preschools. Adults and older adults: at least 150 minutes/ week: the guidelines are the goal; they are not intended to motivate individuals, tell us nothing about why or how to be active. To motivate individuals to be regularly active, persuasive messages must be used that convey information a(cid:271)out the (cid:862)(cid:449)hy(cid:863) a(cid:374)d (cid:862)ho(cid:449)(cid:863) Planning and evaluation are essential: planning provides blueprint, evaluation provides evidence. Framework for evaluation: evaluation should occur at all phases of campaign planning and implementation, formative evaluation (includes pre-testing messages, process evaluation (includes monitoring campaign reach, outcome evaluation (assess is campaign achieved its goals) Evaluation is cyclical; evaluation provides insight into successful and unsuccessful elements of campaign. Today"s learning outcomes; you should be able to: Explain: strategies to enhance physical activity messaging. Discuss: the importance of messaging about physical activity.
