AFM241 Study Guide - Midterm Guide: Slot Machine, Data Warehouse, Casino Game

• School: University of Waterloo
• Department: Accounting & Financial Management
• Course: AFM241
• Professor: Theophanis Stratopoulos

Document Summary

2 harrah"s business strategy a unable to differentiate itself geographically, instead to differentiate through customer service to attract and encourage patrons to spend more of their gambling budgets at. It success factors - harrah"s a reporting relationship - cio reports to ceo i constant communication ii sharing visions and managing execution. Scorecard iv dedicates accountants to assist it develop cost-benefit estimates v projects over specific amount need to be approved by corporate capital. It budget is 2% of annual revenue, spends m per year on it i ii upgrades applications and existing systems to improve stability iii legacy to new spending ratio - 80-20 iv open data centre to ensure data availability. Integration expertise e f organizing for innovation i. Identify categories of innovation opportunities (i. e. interactive crm, gamings/games, smart touch points) Innovation group pilot new technologies ii iii innovation portal for employees to vote on ideas iv separate secure development lab (mock up of casino floor)