[AFM 131] - Midterm Exam Guide - Ultimate 34 pages long Study Guide!

• School: University of Waterloo
• Department: Accounting & Financial Management
• Course: AFM131
• Professor: David H A

Document Summary

Topics of disscussion: global market and why countries trade, key terms, strategies for reaching global markets, forces affecting trade, trade protectionism, the changing landscape of the global market. Limited selection, didn"t get to choose from a large selection shelves were not adequately stocks lack of deals, prices not as cheap as in the states. Underestimated the complexity of our market and geography. They tried to launch too many stores at the same time. Charged higher prices (had to pay minimum wage, distribution) Usually opened at zellers and did not understand demograpic. Target only stayed for a little while because of these shortcomings. Nordstorm is opening only 6 stores in its initial expansion. They hired local managers to train in the us so they could manage the store under the same expectations as in the states. This phased expansion allows them to understand the marketplace. Burger king can learn from tims and tims can learn from burger king.