[AFM 131] - Final Exam Guide - Everything you need to know! (79 pages long)

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AFM131 Full Course Notes
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AFM131 Full Course Notes
Verified Note
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Document Summary

Slide information coordinates with david ha"s powerpoint notes (2016): Underestimated the complexity of our market and geography. Canadians went cross-border shopping and fell in love with the target experience. When target came to canada, canadians were let down. More complicated to ship goods across all of canada (population 36m) compared to a smaller, but more dense population like california (population 38m) Nordstrom 6 stores over the next 2 years slow entrance. See how canadians react to the new stores. Send canadian managers to seattle to train them and make sure they can give the same experience as in the us. Burger king is an international brand that has done well internationally. Burger king has a lot of knowledge and expertise about international growth which tim. Benefit when the world is more connected options! Connect with customers, clients, or business partners in different countries. Raw materials or production in other countries.