AFM131 Study Guide - Final Guide: Customer Relationship Management, Mechanism Design, Sales Promotion

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AFM131 Full Course Notes
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AFM131 Full Course Notes
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Chapter 14: marketing: building customer and stakeholder relationships. Green marketing: process of determining customers needs and wants and then developing goods and services that meet, marketing efforts to produce, promote and reclaim environmentally-sensitive products. From first european settlers arrived in canada until the start of 1990s, general philosophy of business was to produce as much as possible. available. Greatest marketing need was for distribution and storage. Manufactures focused on production, as most goods were bought as soon as they became. By 1920s, businesses developed mass production techniques and production capacity often exceeded the immediate market demand. companies emphasized selling and advertising in an effort to persuade consumers to buy existing produces; few offered services after sale. Business philosophy turned from emphasis on production to an emphasis on selling. After 1945, there was tremendous demand for goods and services among retuning soldiers who were starting new careers and beginning families.

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