COMM101 Study Guide - Midterm Guide: Marketing Mix, Unique Selling Proposition, Analysis Paralysis
12 May 2013
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Prepare a relatively easy business plan; this can be used to obtain initial funding if it is needed. Refine the business plan on the basis of experience gained from running the business and use the revised plan to run the business and secure additional funding as necessary. Continue to grow the business - produce and market the product, hire employees as needed, etc. Seven deadly sins poorly prepared and has an unprofessional look. Not clear where the product is in terms of development. No clear answer to why would anyone ever want to buy one? . There is no clear statement of the qualifications of the management team. Art of the start" 5 things an entrepreneur must accomplish: make meaning. Understand why what s driving you to start your business (besides money fame) Trying to make the world a better place somehow. Reason behind what you re doing: make mantra.
