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COMM101 Study Guide - Midterm Guide: Money Supply, Good Luck!!

Course Code
Laura Allan
Study Guide

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Midterm Date: SUNDAY, OCTOBER 25TH, 2014
Midterm Time: 2:00 P.M. TO 4:30 P.M.
Writing Locations posted on course website.
Important Notice: Anyone who is not able to write the exam on the scheduled date must
provide documentation validating his/her absence, i.e. doctors note confirming illness and
inability to write exam dated the day of the exam. Once documentation is received and
approved by your professor, the value of your midterm will be added to your final exam. If
valid documentation is not provided the midterm mark will be a zero.
25 Multiple Choice questions
11 Short Answer questions, 2 to 6 marks each
(80 marks total)
The relationship between the firm and its external environment
- Critical success factors: what they are, why they are important, how they connect to
each other, how they apply to different types of businesses
- Diamond-E model: key variables, connections among variables, principal logic,
External analysis
- what it is, how to conduct one, general vs. specific environments, benefits and
challenges of conducting one
- PEST factors: elements, impact on business, questions to answer from PEST analysis
- Porters five forces model: explanation of each force’s impact on industry
profitability, methods of reducing the impact of each force, strategic questions it
answers, industry examples
- what it is, what the key elements are, its significance
- entrepreneurial process elements, influences, and connection with Diamond-E
- components of opportunity recognition
- how to screen and evaluate opportunities for viability and competitive advantage
- high versus low potential ventures
- how to access resources, bootstrapping, pros and cons of financing options,
- social entrepreneurship: what it is, key facets, stakeholders, how it compares to
traditional entrepreneurship, how it compares to charity, examples
Economic Factors
- four pillars of Canadian financial system – description, roles/functions
- changes in banking industry
- Bank of Canada - description, tools for affecting money supply
- International banking and finance
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