COMM101 Study Guide - Quiz Guide: Ikea, Information Access, Switching Barriers
26 Jan 2016
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They have to be consistent with each other, for example, management preferences and strategy: some manager are conservative about their spending, so this will affect the strategy. Consistency (internal) and alignment (external), strategy is the linking variable. Examples of company consistency and inconsistency: p&g and ikea. Expand rather than focusing on everything and being too aggressive, that causes the market not responding. Ikea they knew their market very well and sell furniture. Define what pest stands for and provide two elements (with definitions that would fall under each category) Inflation in economic category: occurrence of widespread prices increases throughout an economic system. Provide an example of element within each pest factor that may be an opportunity for one business/ industry while being a threat to another (4 examples total, i. e. one for political environment, one for economic, etc. ) In political environment, there are elements of government regulation. Internet good for advertisement but threats to shops on street.
