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Midterm

MIDTERM.pdf

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Department
Commerce 
Course
COMM 101
Professor
Laura Allan
Semester
Winter

Description
MIDTERM Monday, February 18, 2013 3:47 AM Business Planning - Benefits of business plan - Components ○ Key questions ○ Characteristics ○ Critical risks ○ Milestones ○ Seven deadly sins - Art of the start Business Communication - Business writing ○ 4 principles of business writing ○ 3*3 writing process - Made to stick DISC & EQ - Difference btw EI, IQ, & personality - Basic DISC model Critical Thinking - What they are and how to find them & How to evaluate as ready, how to apply to writing ○ Claims ○ Evidence ○ Underlying assumptions ○ Causal claims - Techniques of persuasion, build persuasive argument Marketing - Understanding the Customer(Text) ○ Marketing concept - customer value & satisfaction builds relationships ○ Types of competitiveadvantage ○ Consumer decision-making process, influences on consumer decsion making ○ Consumer buying decisions vs B2B decision making ○ Trends - Understanding Customer(Slide) ○ Key #1 to successful marketing ○ Locating target market - marketsegmentation, perceptual mapping, preference analysis ○ Positioning - 2 approaches - Creating Marketing Strategies (Text) ○ Classify consumer product vs business products ○ Product life c
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