ECON344 Study Guide - Core Four, Liquid Oxygen, Critical Success Factor
Document Summary
Lo1 define marketing and explain its core concepts. Lo2 illustrate how marketers create value for a product or service. Lo4 identify the role of customer relationship management in creating value. Lo5 explain the importance of marketing both within and outside the firm. Satisfying customer needs and wants: begins with understanding their needs and wants, developing products and services. Address the diverse needs and wants of consumers for dental care products. Develop a deep understanding of what benefits consumer are seeking in their dental care products and develop brands designed to deliver those benefits. Crest provides a wide variety of dental care products to deliver the desired benefits. Marketing entails exchange: the exchange can occur between any two parties, not simply a buyer and seller exchanging money for a good or service, can be an exchange of information for convenience. Price is everything the buyer gives up in exchange for the product. energy.
