ENGL210F Study Guide - Final Guide: Ocean Way Recording, Instant Messaging, High-Context And Low-Context Cultures
Document Summary
Planning (50%: define purpose and audience profile. Audience: primary, secondary, size/geographic distribution, composition. Level of understanding: expectations and preferences, forecast audience reaction, gather info. Test completeness with: who what when where why how. Ensure info is correct, ethical and pertinent: choose medium. Limitations: sender intentions, urgency & cost, audience preferences, organize info. Don"t: take too long to get to the point, make subject and purpose clear. Include irrelevant material: get ideas mixed up. Main idea: brainstorm, journalistic approach, q&a approach, talk it through, mind map. Direct vs indirect: direct if you know audience will be receptive, routine and positive messages. Indirect if they will be sceptical: negative messages, put evidence first and build up, persuasive messages. Outline content (always divide topics into 2 or more subtopics: main idea, major points. Use paper when you want to be formal, are legally required to have it in writing, or want to stand out.
