ENBUS302 Study Guide - Quiz Guide: Pasteurization, Pearson Education, Niche Market
23 Mar 2016
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What are the sources of competitive advantage/ disadvantage for phoenix organic? (3 points. ) The vrio framework is a set of four questions that is posed to evaluate a firm"s competencies (wheelen & hunger, 2012). If the answer is yes to these four questions in regard to a competency, then it is considered a strength. One can use the vrio framework to evaluate phoenix organic"s competencies, their competitive advantages and disadvantages. Procurement (purchasing/buying, the focal firm act as a buyer) Phoenix organic"s operations does not give the company a competitive advantage because the operations are ordinary; they do not hold any patents on their processes and they can be imitated by a competitor. On the other hand, their marketing and sales do provide them with a competitive advantage. They did a good job with branding themselves as a high quality, organic, transparent, honest beverage company. They recently sponsored a music festival so now their brand is associated with youthfulness and fun.
