MSCI211 Study Guide - Quiz Guide: Leon Festinger, Fritz Heider, Balance Theory

• School: University of Waterloo
• Department: Management Sciences
• Course: MSCI211
• Professor: Frank Safayeni

Document Summary

Mark put a large probability on the event of getting the job, and then when he didn"t get it he felt stressed and discouraged. Cognitive dissonance shows that when there is a task or activity and there"s stress in the way of the task, you can (cid:498)tell yourself(cid:499) or do an action or write a plan to remove this stress. Know cognitive and balance theory for the next quiz. These are the 2 major theories of attitude change (consistency theories) Each link in between is either positive or negative. Balanced: if product is a positive result so all positives of 2 negatives and a positive. Imbalance: if product is negative, so 2 positives and 1 negative or all negative. Change from imbalance to balance by reducing the stress in one of the links. 3 subjects include: a person to analyse, a person to compare, a comparison (cid:498)thing(cid:499) like an idea, event or object.