REC280 Study Guide - Midterm Guide: Walt Disney World, Hugues De Payens, Marketing Plan

203 views16 pages

For unlimited access to Study Guides, a Grade+ subscription is required.

Chapter One Understanding Tourism
- UNWTO World Tourism Organization
- Tourism referred to as an industry or a sector that is a part or division of a national economy
- Tourism products are integrally connected one product does not flourish by itself but needs
other, different components to help sell it
- Buchanan Report (published in 1994) stated:
o As an industry, tourism had the ability to create more jobs at a faster pace than any
other industry in Canada
o The dollars created by the industry benefited all levels of government with nearly 40% of
revenues split between federal, provincial, and municipal organizations.
o Tourism employed more females, more young adults, more visible minorities, more
people re-entering the workforce, and more new immigrants than any other industry in
o The quality of jobs created by the industry ranged from entry level to highly paid
executive positions, many f them requiring a strong set of personal skills and a higher set
of work skills than generally understood by the public.
o The value of tourism was vastly underrated and misunderstood by all levels of the
government as well as the Canadian public.
- After the Buchanan Report was published, there was establishment of:
o CTC Canadian Tourism Commission;
Responsible for promoting all areas of the industry both at home and on a global
o CTHRC Canadian Tourism Human Resource Council
Responsible for identifying and developing training standards and programs for
all areas and levels of the industry
- Tourism sector was identified as being made up of 8 interlocking sub-sectors:
o Transportation
Provides visitor with a way to get to a destination and to get around once the
destination is reached (ex. Airlines, railroads, cruise lines, tour bus companies,
and care rental companies)
Skills developed in one area of transportation are easily transferred to another
(ex. reservation agent, customer service agent, purser, etc)
o Accommodations
Provides travellers with a place to sleep and includes any type of lodging
available to the travelling public (ex. Hotels)
Services required may differ based on situation
o Food and beverage
is the largest component in the tourism sector and provides the creates
opportunity for an entrepreneur
This industry includes all full-service restaurants (fine dining); all limited-service
eating places (fast food); all drinking establishments (bars, pubs); food services
contracted in lodging facilities; contract food service in airports and arenas;
catering firms; and deli and gourmet shops
o Attractions
Component entertains and educates the visitor
Attractions are permanent (can be visited at any time of the year) and may be
natural or manufactured
o Events
Unlock document

This preview shows pages 1-3 of the document.
Unlock all 16 pages and 3 million more documents.

Already have an account? Log in
Also educated and entertain the traveller but are only available for a short
period of time
Professionals in this industry need good organizational skills, strong people skills,
and the ability to focus on details
o Adventure tourism and outdoor recreation
Provides hands-on, physical activities for visitors
Much growth is based on the desire to stay fit and healthy through exercise (ex.
Skiing, golf, fishing)
Ecotourism: travel that is intended to support the study of earth’s biodiversity
o Travel services ~ travel agencies
Combine a love of travel, an interest in geography and other cultures to create a
job where someone can travel and still work near home
o Tourism services
Provides support services for the tourism sector
Major components: federal, provincial, and municipal governments; associations
and organizations; research, marketing, consulting, and education professionals;
the media; and manufacturers
- Recently, the North American Industry Classification System has combined attractions, events
and ATOR to be “entertainment
o Accommodations, food & beverage, recreation & entertainment, transportation, and
travel services.
o Many people are unaware they are part of the tourism sector since it is so large
- Agricultural Tourism: gives visitor the change to enjoy the change to work on a family farm,
learning more about the production of a specific product
- Volunteer Tourism: desire to give back to the world community, to learn more about a culture,
or just to change their daily life patterns for a short period of time, tourists are paying to
volunteer (ex. Travel to Kenya to build a water system)
- Spa Tourism: focuses on the overall health and well being of the traveller
- Medical tourism: branch off spa tourism where travellers go to a destination to get specific
medical practice unavailable at home
- Extreme tourism: ex. Strom chasing, swimming with sharks, ice diving
- Tourism has grown in the past 50 years for the following reasons:
o The advancements made in our transportation system
Planes bigger and safer
Continued improvements will make travel less expensive and more accessible to
tourists, adding to the growth of tourism
o The advancements made in media coverage
Televised sporting (ex. Olympics and super bowl) allow people to experience the
thrill of the event
Excitement generated on screen helps create a desire to experience the event in
o The introduction of computer systems
o The internet and ecommerce
TIAC Tourism Industry Association of Canada
Assist consumers who are looking for travel related internet services but
also allows buyers and sellers of tourism products to connect more
easily through the travel directory
o Better educational systems
Unlock document

This preview shows pages 1-3 of the document.
Unlock all 16 pages and 3 million more documents.

Already have an account? Log in
The more education people have, the more willing they are to travel
o More disposable income
More money left over after bills are paid because of the rising numbers of two-
income families
o A more stressful lifestyle
Stress creates the physical and emotional need to get away
o Declined cost of travel
Lower cost makes it more accessible to everyone
o Better marketing and promotion
o Common worldwide currency
Ex. Credit cards
o Easing of government travel restrictions
Fewer regulations a country places on international travellers, the stronger the
prospect for a sound international tourism market
o Political stability
- Trip: travel that takes a person over 80 km from place of residence (Except work, school, travel
by ambulance or to hospital or clinic, or a trip longer than a year)
- Foreign tourist/inbound tourist: people visiting a country for a period of at least 24 hours
- Outbound tourists: people living in Canada travelling to other countries
- Domestic tourist: people travelling in the country in which they reside
- Excursionists/same day visitors: people who travel 80 km from their homes without staying
- Leakage: when community cannot support the influx of tourists and must import workers and
goods in order to sustain the industry
- Historical research suggests people seldom travelled for pleasure but to find new food sources,
to adjust to climatic changes or escape other tribes
o Those who did travel for pleasure or for business were linked by marriage and common
o Traders travelled to different lands to find goods to bring home
o Sumerians and Phoencians were known as traders
They focused on industry to increase their wealth and established early trade
routes in the African/southern European corridors
- Ancient people travelled frequently to conduct trade, to complete government business, and for
educational, religious, and social reasons
- Roman Empire show conditions where tourism may flourish peace and prosperity
o Travel modes should be easily accessible and safe
o Common currency, a common language, and well established legal system are essential
- Between 1800 and 1939, more accessible modes of travel became available and tourism grew
(invention of cars, improvements with steamships and steam trains)
- After the outbreak of WWII, safe travel was difficult and people didn’t travel
o After the war, there were many advances with bigger and faster planes and automobiles
o Industrialized nations became prosperous and the prosperity had gave more
discretionary income and time, which helped build toady’s tourism sector
- After the World Trade Center incident, tourism has become a target for terrorists and from now
on, tourists will choose destinations with greater concern for their personal safety
o World Tourism Organization (UNWTO): official consultative organization to the UN on
Unlock document

This preview shows pages 1-3 of the document.
Unlock all 16 pages and 3 million more documents.

Already have an account? Log in

Get access

$10 USD/m
Billed $120 USD annually
Homework Help
Class Notes
Textbook Notes
40 Verified Answers
Study Guides
1 Booster Class