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Study Guide

REC280 Study Guide - Comprehensive Final Exam Guide - Canada, City, Youtube


Department
Recreation and Leisure Studies
Course Code
REC280
Professor
Maggie Miller
Study Guide
Final

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REC280

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Chapter 1- Understanding Tourism
Tourism- big revenue generator
UN charter elief thtu destadig aothe ultue’s idetit ad eliefs leads to geate
understanding of each other and hopefully a peacefull existence
Tourism represents 33% of the old’s epots (revenue generation) and for smaller nations, it can
represent almost ¾ of their yearly national income.
-tourism has had sustained growth of 4-6% over the past 3 yrs- revemue helped sustain and improve
individual lives in the global community
-WHTI(wetern hemisphere travel initiative) euiig Cd ad US’s to hae a passpot revenues
up’ed; 2% rise in the # of available jobs
The Cdn Tourism Product- An overview
-tourism is a product we sell and revenues from this product are used to help balance the budget and
reduce the deficit
-tourism as an industry/sector ( very fractured) part of division of national economy
-tourism products are integrally connected meaning one product does not flourish by ielf but needs
other, different components to help sell it
The Buchanan Report 5 points
a) Tourism had the ability to create more jobs at a faster pace than other industry in Canada
b) $’s ade eefited all lls of gt
c) Tourism employed more young adults , females, more visible minorities, and more new
immigrants
d) Quality of jobs created by industry ranged from entry level to highly pad, requiring storng set of
personal values and higher set of work skills than understood by the public
e) Value of tourism was underrated by govt and Cdn pubic
Establishment of the CTC (cdn tourism commission) responsible for promoting all areas of the
industry both at home and on a global basis) and CTHRC identifying and developing training
stds and programs for all areas and levels of the industry
Tourism sector as 8 subsectors
1) Transportation- way to get to a destination and to get around once destination is reached. Eg.
Airlines, cruise lines
-skills developed in 1 area of transportation easily transferred to another (not much additional
training reqd) eg. Reservation agent
2) Accommodations - provides travellers w/ a place to sleep and includes any type of lodging
available to the travelling public (eg. Deluxe hotels)
-services reqd also difer -> Vancouver business traveller vs family vaccy
-eg. Jobs health club manager, housekeeper
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3) Food and Beverage largest ; most opportunity for entrepreneur
-includes all full service restaurants, all limited service eating places, all drinking establihments,
food servce that is contracted out in lodging facilities ; jobs- eg. Food service director
4) Attractions entertains and educates visitor; attractions are permenant can be visited at any
time of the yr and can be natural or manufactured ( provide an even broader choice for
toursists , musems, waterparks) eg. Jobs, amusement park supervisor
5) Events- also educate and entertain the traveller , but events are available for a short period of
time eg. Calgary stampede only in July, festivals etc
-meetings providing # of Cdns w/ employment
-ppl in this industry need good organizational skills, strong people skills and abilty to focus on
details ; jobs eg. Destination service representative
6) ATOR component of recreation and entertainmentthat provides hands on physical activities
for visitors.
-must of growth in this component is based on desire to stay fit and healthy through exercise eg.
Ski industry; hunting
-Ecotourism travel that is intended to suppot the stud of Eath’s iodiesit- great interst to
many isitos  aada’s geogaph – polar bears, ski lift operator (job)
7) Travel services- creating package of flights, hotel reservations and attractions love of travel,
interest in geopgraph and culture combine to crete a job who wants to travel and still work
near home. . jobs eg- tour planner
8) Tourism services- provides support services for the tourism sector
Major compoents associations, organizations, research, marketing, consulting, education
professionals, media and manufacturers ; basically federal, provincial and muni govts
-other businesses info centres, gift shops
-jobs eg. Photographers, aaountants
Many tourists come to Canada to enjoy our climate and recreational activities
Adventure tourism/Outdoor Recreation, events and attractions ENTERTAINMENT
The North American Std Industrial Classification (NAICS)
-Canada, US and Mexico- 3 countries to produce stats usng same terminology and sector info-giving
ability to determine health of their economy and its projected growth rate, based on the 2 other
economies
-NAICS has classifiied all economic activity as either goods-producing sectors or service producing
sectors ( includes tourism)
-tourism in 5 sub sectors accomodations, foods/beverage (largest single industry in tourism),
recreation and entertainment (COMBINED attrctions, events and ATOR!), transporation and travel
services
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