391 – MIS Information Sheet
Value chain: SCM [Inbound (materials, time, processing), operations (building it, quality, order), outbound
logistics (ordering, delivery, transaction)], [marketing & sales (pricing, fries with that), services (referral,
loyalty programs, survey)] CRM.
Porter’s 5: Supplier power, buyer power, threat of substitute, new entry, rivalry
Cloud – using internet technologies; maximizing effectiveness of shared resources/ CAPEX (buy the
dedicated hardware and depreciate it over time) to OPEX model (use a shared cloud infrastructure and pay
as one uses it). PRO: Scale ability. The bigger the company the more expensive it becomes for cloud
computing. Ease of access. CONS: security of data.
- Cost; quality, control, personal contact with insourcing – ask questions, resources (pre-owned material to
insource). Technology proprietary, someone else copies business model (coke & pepsi).
Primary strategies: Cost leadership – lowest price products – challenge: earn enough profits. Differentiation
– variety of products that competitors aren’t offering. Innovation – introducing new product; harder for
established companies. Operational effectiveness – perform internal business activities better than
competitors, making company easier to do business with than others.
**QR Codes- Better than standard barcode, they can store & digitally present more data, including url links,
geo coordinates, and text. 2-dimensional bar codes that can contain alphanumeric text and feature URL’s
that direct users to sites where they can learn about an object or place. Uses: Initially designed for industrial
uses, not common in consumer advertising. Shopping industry, advertising strategy because it gives quick
and effortless access to the brands website. Increases the conversion rate (chance of contact with
advertisement will lead to a sale) by making it so easy for consumers to access info. Now used for
commercial tracking, entertainment and transport ticketing, product marketing (coupons), in-store product
labeling (American apparel). How does it work? Data can be translated into a QR code by a QR generator,
available for free online. Users enter the data to be translated, and the generator produces the code, which
can be displayed electronically or on printed format. Decoding the info through mobile phone.
CONS. Not well known. Need camera phone. QR code direct users to a website that doesn’t display.
Locations. Scanning can be long process. Need to download QR code reader.
PROS: Ease of use, ranges of uses (scientific, academic, advertisement), QR codes are trackable.Appeal to
mobile users curiosity. Cost effective.
Error correction – codewords are 8 bits long and use the reed-solomon error correction algorithm with 4
levels. The higher the level, the less storage capacity.
**GIS - System to capture, store, manipulate, analyze geographical data. Tools create interactive queries,
analyze special info, edit data in maps, and present results. Complex technology beginning with digital
representation of landscapes captured by cameras, digitizers, scanners. Properties: location (identify location
of objects by looking at a map); attributes (info about the location); special relationships (shape of objects)
What can you do with