COMM 310 Study Guide - Business Process Modeling, Data Architecture, Application Software
Document Summary
Competitive advantage - a firm enjoys competitive advantage when it earns supra-normal profits. Value proposition - defines how product or service fulfills needs of customers , primary source of competitive advantage. A company will only follow one primary strategy. Following more than one will cause the firm to face dilemmas in many activities. E-business - use of technology for management organizational communications and coordination. E-commerce - buying and selling of goods and services involving transitions using technology. Subscription - charges user subscription free for access to some or all of its offerings/content. Transaction- receives fee for enabling or executing a transaction. Sales - derives revenue from selling goods , information or services. Affiliate - steers business to an affiliate to receive referral fee or percentage of revenue from resulting sales. Value chain - isolate where company"s competitive advantage comes from. Primary activities - directly related to production an distribution of goods or services.
